Our mission: to help companies become trailblazers and thought leaders in their industry – one person and one organization at a time.
Modern thought leadership requires creating meaningful conversations about your audience’s interests – with genuine voices from inside and outside the company. We want to help our customers be more effective in their personal communication style.
Here at Bonfire, we believe that the success stories of tomorrow are those companies who show their vision and values through strong thought leadership.
Our goal is to make your key personalities seen and heard. Our training program will give them tools and a blueprint to strengthen their personal brand as experts, and build thought leadership. Our consultations revolve around recognising and highlighting the people, tools, and platforms that will turn your main communication points into long-term strategic thought leadership.
The success stories of the future of business will be the companies that are ready and able to build thought leadership around their daily operations. These companies invest in their employees’ ability to better communicate about their expertise – in their own voice and style. Current discussions about the industry are led by these companies and their key personalities.
But don’t just take our word for it – there’s evidence that thought leadership can increase inbound-leads, resulting in a faster sales cycle, higher closing percentage, bigger deals and increased customer loyalty. Earned media and a stronger employer brand are among other recognized benefits.
Being a thought leader means you or your company has achieved a recognised status as a trendsetter within your industry.
Our tailor-made thought leadership training program works to empower and encourage the key personalities of your company in creating more impactful original content.
We begin by creating a concrete plan to achieve thought leadership. The first step is creating a road map towards an industry thought leader status. We will define your position in your industry and recognize your goals, design key messaging, and create a concrete action plan to build thought leadership.
As thought leadership is shifting constantly, it requires active maintenance and a goal-oriented approach. At the same time, it is important to measure your progress. For this we offer our Bonfire-developed Thought Leadership index, built around measuring data including single personalities, your organization’s functions, and industry discussions.
